If you are a big
have your realized your team has lost momentum while other companies are taking over your market and you are too slow to face them
Do you want to stop losing market share against startups and competitors?
Let me tell you a story of a company you probably never heard of but that is revolutionizing the way business is done.
In 1984, Zhang Ruimin bought a small refrigerator company in Qingdao, China, which was close to bankruptcy...
Selling 80 refrigerators per month
1 M€ in debt
175 k€ in losses
But somehow, Zhang transformed the company and in 2019, they are global leaders in home appliances, beating GE, LG and all others
23 Billion € in revenue
Number 1 - Global Market Leader
How are they doing it?
This is how most companies operate
In these organizations
Efficiency = Everyone is busy all the time making it easy to "Achieve Failure"
(Tech & Business)
The principles behind the better way of working
Design Minimum Viable Experiments to test the hypothesis generated on the idea generation as fast and cheap as possible. Whoever learns fastest wins
Decide which is the best way to invest money by translating learning into money. Focus on understanding what people actually want.
GET SHIT DONE
A set of tools to allow you to identify bottlenecks and to reduce the experiment execution times, generating maximum value.
Each experiment is a new opportunity to learn what works and what doesn't. Take the learnings and start again, either persevere on the idea or pivot
Identify beliefs for success with techniques that are focused on understanding our clients. Use actionable, accessible and auditable data
Some of the benefits of the transformation
Reduce time and energy wasted on building products that are unnecessary and focus on maximizing the probability of future impact. Kill projects and assume failure in favor of validated learning
Continuous innovation culture & ability to solve complex problems by fostering experimentation among employees and being closer to the customers by adapting to their needs as soon as they arise
Keep innovative employees in the company & find new leaders. The main reason this employees leave is because of internal bureaucracy and inability to innovate inside the company. Allow employees to be responsible for an idea
Profit. Harness new business and growth models for the whole company with a methodology designed to find them as fast as possible and that is transparent for employees and investors
We work on three layers, with the mindset at the core
A methodology based on rapid experimentation and time to value reduction aligned with the new set of objectives and responsibilities and adapted to the company
Align peoples objectives and responsibilities with Long and Short term company objectives. Generating a new culture: The way things are done around here
Tools enable teams to adopt and sustain over time the new culture and the methodology.